I just sat through the weekly update from OC Realtors with Steven Thomas - if you want a well thought, comprehensive look at the Southern California Housing Market, check this out:
https://www.ocrealtors.org/news/so-cal-housing-update
There is no crystal ball, but this is an amazing resource. If you subscribe as a member, you can use this information to email to your clients weekly/monthly, or create social media posts reflecting this information.
Steven Thomas is offering 1 Month free right now for members. Use the Coupon Code: VIRTUAL on his website https://reportsonhousing.com/.
As a non-real estate agent, I was floored with the information provided and the honest, calm, intelligent take Steven provides for agents. He is extremely truthful that there is a lot unknown in this situation, but there is a need to be informed and inform your clients.
Take a peek for yourself! 😁
What to do now to ensure business stability or growth?
1) Email Information : Data, Stats, Graphs & Your CONFIDENT Opinion
2) Facebook / Instagram Lives : Do some short videos live or not live about your take on the market data? market expectations? Stop the hype from Memes or un-informed speakers in the market.
3) Be Truthful. There is a lot of unknowns, but there are economists giving good prediction data and thoughts you can share.
4) Continue to build your Electronic Marketing Plan : Social Media, Online Virtual Tours, Informative Website, Lead Pages with Offer Marketing, Gratitude Marketing that links you with local businesses/opportunities.
5) CRM - make sure you have added follow-up, real time, AI will help.
6) Your Unique Selling Proposition needs to be apparent on all your electronic marketing.