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Advertising Compliance

DRE Advertising Rules

Updated Date: 2020

Zutila, Inc l 36 Discovery, Suite 100, Irvine, CA 92618 l DRE#02003646


All real estate licensees are required to provide their name, DRE #, NMLS ID # (if applicable) and broker’s identity on:

  • real estate purchase agreements

  • business cards

  • stationary

  • advertising flyers

  • television advertisements

  • print advertisements

  • electronic media

  • directional signs 

  • any other materials soliciting business from the public.

The responsible broker’s identity is the responsible broker’s name or name and license number, not merely a team name or fictitious business name filed by the sales agent with the broker’s authorization. Must say Zutila, Inc & DRE 02003646, cannot just be your team name.  “For sale”, rent, lease, “open house” and directional signs are exempt from containing the above identification information only if they:

  • Display the responsible broker’s name, or name and license number, without reference to a broker associate or sales agent

  • Do not display information identifying a licensee.


The State of California Bureau of Real Estate License Disclosure Requirements for Advertising The following list reflects the required disclosures of licensure for real estate-related advertisements:


  • Related to Government Lands: Name of Broker AND must state that Broker is licensed as a real estate broker by the State of California AND 8 digit lic. # of each licensee on advertisement, min. font size requirements MUST be met. 

  • Print Ads: Broker, agent, Realtor, loan correspondent or abbreviations bro., agt., or other similar terms or abbreviations

  • First Point of Contact Solicitation Materials: Business cards, stationery, websites, flyers, etc., 8-digit license # of each licensee in the advertisement must contain licensee's # and meet min. font size.

  • Contain a Salesperson-Owned DBA:  All** Fictitious Name, salesperson's and broker's name (optional) with license # MUST be conspicuous. 

  • Contain a Team Name: All** Team name, salesperson's name, broker's name with license# for both agent, broker (optional), # must be conspicuous and prominent AND broker's name, must be as prominent and conspicuous as the team name, if included.


Calif. Business and Professions Code §10140.6 Amended and added by A.B. 1650


DRE: RE 559 LICENSE DISCLOSURE REQUIREMENTS FOR ADVERTISING

FAQ's about Team Names


Team Name/Logo, Agent Name/Logo + Zutila Logo Combo Tool


CLICK HERE FOR THE TEMPLATE


STEPS:


1) Upload a "transparent background" PNGs of your Logo; Full Color, All White & Dark Background Full Color (optional) to your Canva Design Center


2) Click the Template Link above and Open in Your Canva Account


3) Rename Your Design


4) Logo + Name/DRE# : Change Name & DRE# : Highlight all and Center


5) Logo + Logo : Click on Logo : Resize to Similar Size as the Zutila Logo : Highlight all and Center


6) Repeat Steps 3-5 for Color Options; All White & Dark Background Full Color


7) Download PNG; Transparent Background - only choose design numbers you edited.


8) Download Animation; if you have Canva PRO Account.


Notes: Transparent PNGs can be used on print, digital and etc. This is the most versatile option to use your combo logo.


SAMPLES:



#findyourspace #zutila #agentpro #socialpro #realestatemarketing

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© 2019 Zutila, Inc   l   @agentpromarket   l   zutila.com   l   findyourspace@zutila.com

Irvine, California 92618  l  DRE#02003646

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